Who We Serve
We advise family offices, investors, and institutions who value precision, influence, leverage & legacy.
Who We Serve
We advise family offices, investors, and institutions
who value precision, influence, leverage & legacy.
Family Offices
We advise on structuring, governance, lead enhanced 360° due diligence, and provide Tier-1 banking/custodian/wealth tech access via our banking network.
Family Offices
We advise on structuring, governance, lead enhanced 360° due diligence, and provide Tier-1 banking/custodian/wealth tech access via our banking network.
Private Equity Firms
We strengthen transactions with forensics and enhanced due diligence, smart structuring, fund financing, and aligned co-investments — including in sports deals.
Private Equity Firms
We strengthen transactions with forensics and enhanced due diligence, smart structuring, fund financing, and aligned co-investments — including in sports deals.
Sports Clubs & Federations
We bring strategic insight, commercial intelligence, access to capital and brand partnerships through our network.
Sports Clubs & Federations
We bring strategic insight, commercial intelligence, access to capital and brand partnerships through our network.
Smart City & Governments
We structure investment ecosystems, mobilise capital, and design long-term frameworks that attract corporates, accelerators, industry leaders and growth.
Smart City & Governments
We structure investment ecosystems, mobilise capital, and design long-term frameworks that attract corporates, accelerators, industry leaders and growth.
Related Insights
2025 Year-End Reflection
Dec 22, 2025
2025 was a year where relationships deepened, frameworks were refined, and decisions were made with long-term consequences in mind.
𝘋𝘪𝘴𝘤𝘪𝘱𝘭𝘪𝘯𝘦, 𝘯𝘰𝘵 𝘴𝘱𝘦𝘦𝘥, 𝘳𝘦𝘮𝘢𝘪𝘯𝘦𝘥 𝘵𝘩𝘦 𝘨𝘰𝘷𝘦𝘳𝘯𝘪𝘯𝘨 𝘱𝘳𝘪𝘯𝘤𝘪𝘱𝘭𝘦
As the year comes to a close, I wanted to share a brief reflection — what we unlocked, and how we’re approaching the year ahead.
Q for you: Where did patience give you an 𝘶𝘯𝘧𝘢𝘪𝘳 𝘢𝘥𝘷𝘢𝘯𝘵𝘢𝘨𝘦 this year?
Wishing you and your families a restful holiday season and a strong start to 2026.
Resilience & Intelligence in Sports Investments
Nov 11, 2025
The value of PE equity deal flow in sports services has hit an 8 year high, with aggregate team acquisition value over $23.6 billion…
The growth is real – but so is the frothy pricing, heightened competition and narrower margin for error. As proper defensive structuring and deep intelligence separate the winners from casualties.
In sports and investing, most outcomes cluster in the expected range. Sometimes opportunities – are in the extremes. But by identifying atypical behavior, hidden patterns, or unconventional strategies, we can position ourselves ahead of the market before others even notice.
Having data on teams, players, or deals doesn’t create an edge. The edge comes from interpreting it in context: understanding incentives, psychological biases, regulatory frameworks, and systemic pressures.
Context turns raw information into foresight and actionable intelligence.
Unlocking Investment Opportunities in the Business of Sport Panel aftermovie | HEC Paris UK House, London
This exclusive session brought together investors, dealmakers, and sports industry insiders to explore investment opportunities in the Business of Sport.
Topics we covered:
- Setting the Scene – why sports are emerging as a powerful asset class
- SPVs in Sport Investments – how they work and where they fit in the market
- Digital Due Diligence – how technology is transforming investment evaluation
- Future Outlook – the trends shaping tomorrow’s sports investment landscape.
We were joined by an exceptional panel of speakers:
- Gessica Howarth — Vice President, founding member of Sphera Partners, a growth equity firm accelerating women’s sport while delivering strong returns and advancing social equality.
- Attila Tóth — Co-founder & Chief Strategist of Cognitive Creators, Partner at QLA. Advising family offices, PE and VC funds on quantifying digital risks and value in deals.
- Samir Ceric — Investor, entrepreneur, senior executive, Chairman of Ceric & Co., recognised for pioneering the digitalisation of the sports industry.
- Ruari Bell — Forbes 30 Under 30 honoree, Founder of The Players Fund, the UK’s first athlete-led venture capital firm.
- László Alpár Lukács — Investor & Co-founder of Cognitive Creators, bridging investments with digital through Digital Due Diligence, transforming how investors and executives quantify digital assets, technology, and brand value of their investments and portfolio companies.
- Sasha Batica — Founder & CEO of Mara, experienced in private markets, with deep expertise in capital formation, investor relations, and fundraising strategy.
From seasoned investors to those entering the field, this event showed how to turn sports enthusiasm into actionable investment opportunities.
Case Studies
Our clients include family offices, private equity firms, asset managers, banks, institutional investors, corporates, sports clubs, and government-backed entities.
Investing involves risk, including the potential loss of principal. Past performance does not guarantee or indicate future results. Any historical returns, projected returns, or probability forecasts may not reflect actual future performance. Although the data we use from third parties is considered reliable, we cannot guarantee its accuracy or completeness.
Neither Christopher Voolaid, QLA nor any of its affiliates provide tax advice and do not represent in any manner that the outcomes described herein will result in any particular tax consequence. Offers to sell, or solicitations of offers to buy, any security can only be made through official offering documents that contain important information about investment objectives, risks, fees and expenses. Prospective investors should consult with a tax, legal and/or financial adviser before making any investment decision.
Christopher Voolaid and at QLA, we believe success relies on work ethic, knowledge, and consistency. By using the information on this website, you agree to assume full responsibility for your results.
For additional important risks, disclosures, and information, please visit https://qla.ee/disclosures
Talk to Us
IR (Investor Relations): investors@qla.ee
General Info: info@qla.ee
Fax: +372 669 2202
Relocating: Tallinn → Zug
Mon-Fri 9:00AM – 6:00PM (CET)
ICC Estonia is a national committee of the world’s most significant business organization ICC WBO.
According to the constitution of ICC Estonia QLA is a member of International Chamber of Commerce – ICC WBO.